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China Daily / 2019-12 / 05 / Page017

Zhejiang circuit trademark hearings save businesses time, money

By SONG MENGXING | CHINA DAILY | Updated: 2019-12-05 00:00

Companies from Zhejiang province had its first circuit hearings by the trademark office of the National Intellectual Property Administration recently. The practice greatly reduced the time and cost it previously took to defend rights, company representatives said.

The office heard two cases in Yiwu in East China, re-examining previous denial of registering the trademark "Yaerle" and announcing invalidation of the "Zhuoshimu" trademark, on Nov 27.

It was the first time that NIPA has sent trademark review officers to deal with trademark disputes in Zhejiang, Xinhua News Agency reported.

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