E-commerce firms lend farmers helping hands
The Spring Festival is a joyous occasion when people reward themselves for a year's hard work by buying and preparing delicacies.
Now it is also turning out to be an opportunity to reward others with cash.
Chinese e-commerce sites are rolling up their sleeves to help farmers sell their agricultural products, a combination of philanthropy and business that contributes to the nationwide eradication of poverty by the end of the year.