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China Daily / 2020-01 / 15 / Page014

Spring Festival to boost sales of imported goods in smaller cities

By Fan Feifei | China Daily | Updated: 2020-01-15 00:00

Rise in disposable income and digital solutions fuel surge in purchases

Belgian beer, Thai rice, New Zealand milk, Norwegian salmon, Canadian Arctic sweet shrimp and Chilean cherries-these are just a small part of a long list of affordable options for Chinese consumers from lower-tier cities and towns to welcome the Chinese Lunar New Year, which will fall on Jan 25 this year.

Shopping for festive goods has long been a tradition in China, not only for family celebrations, but also for gifts sent to relatives and friends.

Nowadays, imported goods are no longer exclusive to residents in first-and second-tier cities, owing to the rise in the disposable income of people in third-to fifth-tier cities, along with convenient and efficient e-commerce channels, experts said.

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