New Retail digitalizes fresh food trade to top huge potential

On-demand food delivery platform Ele.me is banking on China's fresh food e-commerce sector and developing its new Exianda project to help its customers buy fresh vegetables from home.

The company will cooperate with local vegetable markets to run the project, in an attempt to help groceries improve their digital operations, and let consumers and small restaurants buy their food more efficiently.

Xiong Bin, vice-president of Ele.me, said the company will also build an open digital platform for supermarkets and retail chains. The platform will include supports in the form of a digital supply chain, distribution, finance and retail functions. It has inked in-depth cooperation agreements with Carrefour, RTMart, Bailian and Wumart.