Developing the fine art of retail engagement

SKP Beijing focuses on high-end products and services to retain a loyal group of customers

SKP Beijing, a luxury shopping center, is embracing a mix of technology, art and fashion to take on online rivals and attract younger customers.

In a digital age when many tech savvy Chinese consumers only shop online, SKP Beijing, the brick-and-mortar shopping center located outside the city's third ring road, sold goods worth 1.01 billion yuan ($145 million) in a single day in November last year. The record-breaking revenue was generated from more than 70,000 consumers.

In 2018, Beijing SKP's sales revenue climbed to 13.5 billion yuan, second globally only to Harrods in London. In China, Deji Plaza ranked second with revenue of 10 billion yuan.