Testing times for florists as revenue streams wilt

Vendors stare at big losses during usual peak season period as consumption falls due to transport constraints, virus outbreak

To lower the influence of the novel coronavirus epidemic on business, Chinese flower merchants are taking active steps to find a way out through both flower imports and exports and domestic sales while seeking to maintain a positive frame of mind during the special period.

Valentine's Day on Feb 14 is normally a "carnival" for flower sellers from China. This year though, the epidemic has suspended transport flights while keeping most people at home. This meant plunging demand and difficult times for flower vendors.

"Currently, the flower transportation capability related to the Chinese market is reduced to 10 percent of the normal level. Consumption of flowers, not like daily necessities, is greatly affected during the special period," said Guo Yanchun, the top executive of the Chinese general agent of Netherlands-headquartered flower care producer Chrysal.