How Didi is going places in Latin America

A billion rides in Brazil and the most downloaded transport-related app in Colombia. These are some of the commercial landmarks achieved by Didi as the Chinese ride-hailing giant makes inroads into Latin America.

In Brazil, the largest ride-hailing market in Latin America, the competition is intense among more than 250 operators providing app-based services, including the US market pioneer Uber.

Didi's Brazilian subsidiary 99 stands out as the most popular ride-hailing app in the country. It said that it had provided a billion rides by the end of January. This translates into billions of kilometers driven, millions of liters of fuel sold and millions of hours of service provided, all of which help the economy.