BYD pins hopes on new brand to boost global expansion

BYD Co Ltd is ramping up efforts to bolster its electric vehicle business and boost global expansion, after the company announced the launch of FinDreams, a new sub-brand which specializes in core component production for clean energy vehicles.

The sub-brand was unveiled in mid March. It is supported by five subsidiaries, namely FinDreams Vision Co Ltd, FinDreams Technology Co Ltd, FinDreams Moduling Co Ltd, FinDreams Battery Co Ltd, and FinDreams Powertrain Co Ltd. Each unit specializes in different key fields of auto manufacturing.

According to BYD, the establishment of FinDreams also marked a key step of the company's go-global strategy. The five subsidiaries supporting the sub-brand will be granted more autonomy and help the company expand the reach of its EVs to consumers around the world.