Videos of binge-eating child taken down

The short video platform Ixigua has permanently shut down a user account featuring a 3-year-old binge-eater, identified as Peiqi, the Chinese name for the cartoon character Peppa Pig, amid allegations of child abuse.

It came after video streaming giants including Kuaishou and Douyin ramped up efforts earlier this month to take down binge-eating content as part of a sweeping campaign to curb food waste and unhealthy entertainment.

Ixigua, owned by Chinese tech giant Bytedance, told Chengdu Business News on Monday that it had also removed all the videos posted by the account since October 2018, the most recent of which depicted the girl binge-eating hamburgers, fried chicken and a wide array of high-calorie foods.