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China Daily / 2020-10 / 17 / Page005

Goertek bets on higher global demand for AI, VR-enabled products

By ZHAO RUIXUE in Jinan | CHINA DAILY | Updated: 2020-10-17 00:00

Wang Yuanyuan had never used a true wireless stereo earbud until her friend gifted her one as a birthday present last year. Since then the 38-year-old who works at a foreign-funded company in Beijing has been using TWS earbuds practically the entire day while not working or sleeping, for making calls, listening to music and searching for information.

"It's wireless, so it does not bother me when I am exercising, cooking or driving. At my yoga class, several of my friends sport TWS earbuds instead of those with wires," she said.

TWS earbuds, which contain two separate earpieces and a charging box, are fast becoming the go-to gadgets for the young and the old alike as they do not need any cables. They also appeal to consumers because of advanced features such as active noise cancellation. The tiny gadget has not only become a money spinner for Chinese companies like Goertek Inc, but also created a huge global market for similar products.

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