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E-commerce platform LightInTheBox rides out COVID pandemic woes, shines abroad

Shanghai-based, New York-listed cross-border e-commerce platform LightInTheBox is now considered a shining example of companies that not only managed to ride out the economic effects of the COVID-19 pandemic but also posted unexpectedly good financial results.

The company, whose name is abbreviated as LITB, released its April-June quarterly results in late August. Its sales revenue rose 96 percent year-on-year to $113.9 million and generated a profit of $8.5 million, the highest quarterly gain since it went public in 2013. It was the fourth consecutive quarter that LITB reported positive financial results.

LITB took off in 2007 as a business-to-consumer cross-border e-commerce platform. It offers made-in-China products to consumers in many countries across the world.