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China Daily / 2020-11 / 28 / Page010

Hair, there & everywhere

By ZHANG LEI | China Daily | Updated: 2020-11-28 00:00

A Chinese city is selling its wares worldwide, products that solve a problem uppermost for many.

At 6:30 in the morning Liu Qiang stepped into a room next to a brightly lit broadcasting studio and began putting on makeup. As she did so she continued to familiarize herself with hair products-mostly wigs-that she would soon be trying to sell, as well as the scripts she would be reading from to help her do so.

At 8 am sharp, Liu, dressed in hip-hop attire, faced the camera and greeted a worldwide internet audience in well measured and articulated English. Just as importantly, her smooth body movements and the confidence they exuded suggested that this 27-year-old must have had years of sales experience under her belt.

With the deftness of a magician pulling rabbits from under a hat, she changed wigs 15 times in one 60-second spell, leaving many viewers convinced that they could not do without one or two of these hair replacements, in their multitude of styles, colors and sizes.

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