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China Daily / 2021-01 / 14 / Page008

Insulting women is not creativity

By ZHANG ZHOUXIANG | CHINA DAILY | Updated: 2021-01-14 00:00

A young woman walking alone at night realizes that a man is following her. She tries to flee but the man catches up with her. Being unable to shake him off, she takes out her makeup remover, wipes her face clean, and stops.

The man, who is now right behind her, puts a hand on her shoulder and she turns around. However, she looks no longer like a woman. It is an ugly man who looks back and asks "Excuse me?" The screen then goes blank with a subtitle implying that the man addressed throws up.

This scene is actually a part of an advertisement released by PurCotton, a domestic brand featuring daily care products. For days now, the brand has been receiving flak on social networking sites.

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