Preparing for the return of tourism

Pent-up demand impossible to ignore as time estimates vary for travel recovery

As international travel came to a standstill in 2020, companies in the travel and tourism industries hit a wall. Business dried up to almost nothing.

Now, with vaccination campaigns beginning to pick up speed, plans around travel bubbles falling in place and discussions around vaccination certificates proliferating, there is hope for a big rebound that will supercharge the moribund industry.

The year 2019 saw almost 2 billion international tourism departures around the world. But that number evaporated in 2020, even for domestic travel. The World Economic Forum estimates the travel industry lost $1.3 trillion in 2020.