Wasting food is not entertaining

The Beijing Municipal Radio and Television Bureau has suspended Youth with Joy, an online entertainment program, after audiences complained about it promoting the wastage of food.

The problem lay in the manner in which entertainment platform iqiyi.com and a dairy firm proposed to promote celebrities on the program that began on Wednesday.

Fans of the celebrities were asked to scan a QR code hidden inside the dairy firm's milk bottles. That the QR code was valid for only three days prompted many fans to buy the milk bottles in bulk, open them to access the QR code and then dump the milk.