International businesses eye China's resilient consumer market

China's effective containment of the COVID-19 pandemic and progress in vaccination have greatly boosted people's enthusiasm for domestic travel during the May Day holiday lasting from Saturday to Wednesday.

Viewing the travel rush as a clear signal of the country's economic recovery, especially a pick-up in consumers' sentiment, international businesses are shifting to e-commerce to seek fortune in China's online market, given that the coronavirus has brought overseas travel to a standstill.

Experts and media outlets have called the travel boom a "definitely encouraging" sign of post-pandemic revival.