Arrow sews up 10-year expansion plan

Marketing via Middle East and BRI to promote firm's innovative product line

Arrow Home Group Ltd, a Chinese ceramic sanitary ware and smart home services provider, said it has sewn up its global expansion plan for the next 10 years.

Arrow said it aims to establish a network of dealers and franchises covering 180 countries and regions by 2031. The focus of its expansion will be on economies participating in the Belt and Road Initiative.

Lu Jinhui, deputy general manager of Arrow, said, "Arrow will ramp up resources to explore countries and regions involved in the Belt and Road Initiative."