Reading marks new chapter in internet age

Online influencers recommend titles through short videos

Beijing teacher Bai Yun shares her thoughts about reading books in a 30-minute online video every month, impressing audiences with her erudition and appearance.

The 29-year-old has attracted more than 211,000 fans on the short-video sharing platform Bilibili, who watch Bai's videos in their spare time to learn about the books she recommends.

"I like to share my interests and enjoyment with others. My videos act as company for those who want to read books," said Bai, who reads about 50 titles a year and instructs senior middle school students in broadcasting and teaching at an education center in the Chinese capital.