Zunyi still rocks as red tourism turning hot

City pulls in almost $100b over four years from tours that pay homage to the revolution

Zunyi, a city located in Southwest China's Guizhou province, is a historical site with links to an important meeting that led to the birth of the People's Republic of China in 1949. No wonder it is growing to be a hot tourism destination as the Red Army-related remembrance tours that take travelers down memory lane have been gaining popularity.

Zunyi is where the Red Army, a forerunner of the People's Liberation Army and one of the key revolutionary forces under the command of the Communist Party of China, recuperated and turned setbacks to victories during the Long March (1934-36).

Now, the city is a tourist destination famous for its revolution-related sites and has seen over 630.5 million visits between 2016 and October 2020, gaining a revenue of about 641.67 billion yuan ($99.79 billion).