Why Chinese brands impress Generation Z

China-chic is a term that describes the trend of China-centric design. It demonstrates the rise of Chinese brands. Before we discuss whether or not the term is apt or accurate, and reasons thereof, it is important to first figure out who are the main consumers that patronize Chinese brands.

Generation Z, the young consumers born between the mid-1990s and the early 2010s, have been raised on the internet and social media. They are gradually moving toward maturity. They have naturally become the main force that drives China's consumer market.

Most young people earn their own incomes. Even if they don't, their parents and family members will support them financially. So their purchasing power is stronger than prior generations of youth.