Winter sports market scales new heights

Grabbing snowboards or skis to experience the excitement of the slopes has become one of the most fashionable ways for Chinese urbanites to spend their holidays.

Thanks to the arrival of 2022 Beijing Winter Olympics and huge government support, China's ice and snow industry has shown great potential in recent years, with participation rates and investment projected to continue rising.

According to chinanews.com, Zhangjiakou, the co-host city of Beijing Winter Games in Hebei province, now boasts nine ski resorts with 177 ski runs of different levels totaling 164 kilometers in length. The city is also home to 19 skating venues, meeting demand for both professional and grassroots activities.