Bupa readies high-end health insurance

Bupa Global, a UK-based premium health insurer, is upbeat about the huge market opportunity that China's high net worth individuals or HNWIs present, and will keep investing in the country to offer more personalized products and high-end services, its top executive said.

HNWIs are consumers with a net worth of over $1 million each.

Sheldon Kenton, managing director of Bupa Global, said: "China is home to one of the world's fastest-growing community of HNWIs and this is set only to grow. As consumers demand more digital services, we have to move fast. We are focused on urban areas, large populations, and maximizing access to high-end insurance to people across the country. Now that we're beginning to see the light at the end of the tunnel when it comes to COVID-19, we can focus on opportunities in China."