Pernod Ricard drinks up more market share

After putting its first China-based malt whisky distillery into operation in Sichuan province a year ago, Pernod Ricard, a French wine and spirits group, will further enrich its product portfolio, and push both online and offline sales in China to seize more market share in the coming years, said a senior executive.

In addition to importing wine and spirits into China, the company has already transformed from a trading company to a hybrid group in the country. It currently runs two manufacturing sites－a winery in the east foothills of Helan Mountain in Northwest China's Ningxia Hui autonomous region, and a whisky distillery in Southwest China's Sichuan province, as well as a venture company in China.

With investments in businesses in a number of industries－such as chocolate brand Chocday and alcoholic drinks e-commerce platform Forty-Nine Union－the group hopes to partner with more Chinese companies to expand its business scope across the country.