Chinese firms step up push into Europe

Heft at Berlin consumer electronics fair attests to importance of market

A gigantic billboard for Chinese brand Haier greets visitors as they arrive at IFA Berlin, Europe's largest trade show for consumer electronics and home appliances, and also heralds the significant presence of Chinese exhibitors.

Despite pandemic-related travel restrictions, nearly 220 Chinese companies are showcasing their latest products and cutting-edge technology at IFA 2022, which ends on Tuesday.

In addition to Haier, other well-known Chinese brands include TCL and Huawei, with Alibaba becoming an exhibitor for the first time this year.