WPP hedging bets on Chinese e-commerce for rapid growth

Marketing giant spurs innovation in world's largest digital economy

Advertising and public relations agency WPP is expecting further growth in the Chinese market, betting on e-commerce, social media-based commerce, digital innovation and the rise of the metaverse, said its top official.

The metaverse can present numerous opportunities in China, especially for brand and consumer experiences, and WPP is committed to working with partners to tap more potential within the meta-verse, said Mark Read, chief executive officer of the company.

WPP will further strengthen its business in China through creative offerings and integrated client solutions and will also further tap the exciting opportunities offered by metaverse in a safe way, Read said.