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China Daily / 2022-09 / 09 / Page009

Coupons can give a shot in the arm of tourism

By Wang Xuebin | CHINA DAILY | Updated: 2022-09-09 00:00

Chinese people are looking forward to the three-day Mid-Autumn Festival holiday starting from Saturday and the Golden Week National Day holiday from Oct 1.But sporadic COVID-19 outbreaks have forced several local governments to implement strict prevention and control measures, dealing a big blow to the already distraught tourism sector.

To boost consumption, the State Council, China's Cabinet, has issued the "Opinions on Further Unleashing Consumption Potential and Promoting Continued Recovery of Consumption".And local governments and departments have adjusted some policies and introduced many measures to promote consumption growth.

Particularly notable among the measures are those adopted by the cultural tourism sector. True, the tourism sector needs special help. But in many places, short-distance travel may be the only option for people eager to take a break from the humdrum of urban life, which is a straw for the tourism sector to clutch at. So many local governments have issued cultural tourism consumption coupons, which will not only lift the tourism sector's output value but also increase the supply of related industrial products, thereby stimulating the cultural tourism industry.

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