Starbucks charts expansion plan in China for more market share

Starbucks plans to increase its store numbers by 50 percent to 9,000 stores by 2025 in China－its second-largest market－as well as double its sales and quadruple its operating income through efforts including store expansion, growth in omnichannel engagement and at-home and on-the-go coffee services.

This is part of the world's leading coffee house chain's Reinvention Plan which was unveiled during the company's biennial Investor Day conference on Tuesday.

The coffee chain operator, which has been outnumbered by homegrown brand Luckin Coffee this year, has grown nearly tenfold in the past decade on the Chinese mainland, on track to reach its goal of 6,000 stores by the end of this year.