Meitu reaps impressive gains with edge in VIP

Selfie application company Meitu Inc is banking on the fast-growing paid subscription business and making a foray into the commercial photography, professional design and cosmetics segments as part of the company's broader push to diversify its monetization channels.

Wu Xinhong, founder and CEO of Meitu, said the membership paid subscription service based on its core technological capacities in computer vision and image processing has surpassed the online advertising business for the first time and become Meitu's largest revenue contributor.

The company is continuously updating product features to satisfy users' needs in beatifying and editing images and videos, thus driving a steady increase in VIP users, Wu said, adding the apps had more than 5 million active paying subscribers as of June.