Brand innovation sets new consumption trends

HAIKOU — Have you bought cat food made from squab? Or tried a singing lollipop? These are just some of the innovative Chinese products available that may surprise you.

Thanks to the continued upgrading of the manufacturing sector and a burst of innovative ideas, many Chinese products have, in recent years, become trendsetters in the consumer market.

At the 2022 Boao Forum for Entrepreneurs held in South China's Hainan province, Chinese entrepreneurs and experts discussed how, by innovating domestic brands, they can create new waves of domestic consumption.