Nestle expands efforts as consumption recovers

Global food giant Nestle has ramped up efforts since January on its businesses of coffee, infant nutrition, pet and health science through innovation, localization and digitalization, encouraged by a strong rebound in consumption, said its top executive.

Zhang Xiqiang, CEO of Nestle Zone Greater China, said since January, consumption levels have returned to nearly 90 percent of that in the years before the COVID-19 pandemic and he is very optimistic about returning consumption capacity given the resilience and vitality of the Chinese economy.

The China unit of Nestle gained a growth of 3.5 percent in the 2022 fiscal year, supported by strong operational execution, e-commerce momentum and continued innovation, compared with that of a year earlier, according to the annual report from Nestle.