Canned food quality captures market share

Shandong town finds formula for fruitful sales expansion at home and abroad

In mid-February, days after Spring Festival, workers were busy at a canned fruit factory in Difang town, Pingyi county, Shandong province, keeping production lines humming to meet a rise in demand.

Companies in this important center for the canned fruit industry typically sell some 60,000 metric tons of product during December. But in the same month in 2022, they sold 160,000 tons, cleaning out a good portion of their stock, according to town officials.

The companies' production for the first quarter subsequently has been sold out as their canned fruit began flying off the shelves. The fruit, especially canned yellow peaches, is said to strengthen the body against disease as well as be delicious.