Tea brands widen their reach, placing Southeast Asia high on the agenda

Chinese tea and ice cream brand Mixue's first store in Australia, which officially opened in downtown Sydney on Feb 25, is attracting long lines of customers.

Located in the World Square Shopping Centre, the store earned revenue of about 24,000 yuan ($3,463) during its soft opening two weeks earlier.

On the Xiaohongshu lifestyle platform, user "xiaoning" said that during the soft opening from noon to 10 pm, long lines kept forming at the outlet, with some customers waiting more than three hours for a cup of milk tea.