Plant-based drinks quenching thirst nationwide as health awareness rises

Zhibaishuo, prior to its introduction to the Chinese market by US-based beverage giant Coca-Cola, had undergone a major upgrade of its product portfolio in an effort to seek growth opportunities in the country's fast-rising plant-based milk sector.

Shao Feng, CEO of Zhibaishuo — which is based in Xiamen, Fujian province — said they have rolled out a series of products, including oat, mixed grain and bean-based beverages, targeting a diversified group of consumers, particularly younger consumers.

Among them, this spring the company launched a sucrose-free oat milk on various digital platforms and offline retail channels.