Global, local players vie for ice cream market

AI, sci-fi being tapped to attract snack-crazed young consumers

Creative ideas to capture the cravings of younger consumers for ice cream this summer are heating up.

This year, ChatGPT-inspired artificial intelligence technology and science fiction intellectual property have become the hottest buzzwords in ice cream marketing circles.

Chicecream, or Zhongxuegao, has developed Sa'Saa, a series of AI-related ice cream and popsicle products, priced at 3.5 yuan ($0.5) and featuring four flavors — red bean, green bean, milk and cocoa.