Online audio platforms turning up volume

China's online audio market is expected to see robust growth in the next few years as audio-sharing platforms work to enrich their content and expand applications, experts said. Growth is also expected from young people's growing willingness to pay for knowledge.

The online audio market includes podcasting as well as audio-sharing platforms that allow people to upload content after approval by the platforms, which are charged with protecting copyrights.

Yu Jianjun, co-founder and CEO of Ximalaya, one of China's biggest audio-sharing platforms, said that during the fourth quarter in 2022, the company had its first quarterly profits since it was established more than 10 years ago.