Thread of an idea pays dividends

Craftswomen leverage social media to build a business that contributes to rural vitalization, Yang Feiyue and Sun Ruisheng report in Taiyuan.

Colorful peony flowers are gradually taking shape under the dancing needle and weaving threads in Yin Aixian's hands, as she demonstrates her indigenous embroidery skills online.

On the short-video platform Kuaishou, embroidered items ranging from shoes to hats and pillows provide a feast for the eyes of those browsing the account of Xuemei Embroidery Workshop, which was established by Yin and her two sisters about five years ago.

The polychromatic colors and delicate artistic details have attracted more than 50,000 fans to the Kuaishou account.