Technology gives tradition new zest

Videos of Tibetan towns and AI paintings of ethnic costumes are among works submitted to a campus art competition, Yang Feiyue reports.

Wang Yan has come to a deeper understanding of her hometown since she signed herself up for a cultural and creative art competition at the end of last year.

The 19-year-old, who is studying art at Tianjin University of Finance and Economics, saw a notice for "The Heart of Beijing" Perfect World Campus Art Design Award seeking submissions from students, and the category of "showcasing hometown influence" caught her attention.

The competition was hosted by the culture and tourism bureau of Dongcheng district in Beijing and the gaming and movie conglomerate Perfect World, also based in the city. It was aimed at driving the innovative development of cultural industries, and promoting the international exchange of traditional Chinese culture.