Brands reminded to manage risks in wake of celebrity scandal

Allegations made online surrounding a prominent Chinese singer have prompted a committee under the Beijing Advertising Association to issue a reminder to brands, entertainment and multichannel network agencies associated with the singer to manage potential risks.

The association's committee on regulating celebrity endorsement released a statement on its official WeChat account on Saturday, pointing to the "escalating public opinions" related to a mainland singer surnamed Cai, without mentioning the person's full name.

"Recently, the incident involving Cai has gradually escalated, with the potential for further hype and expansion," the statement said. "Therefore, it is advised that relevant brand parties, entertainment agencies and MCN brokerage institutions appropriately control the risks associated with Cai."