Disney eyes licensed product growth in China

The Walt Disney Co, the world's largest licensor by retail sales, is rolling out a new cross-border strategy to facilitate brands in China to better land their Disney licensed products abroad, amid its continuous efforts to boost its franchised products to attract more young and family consumers.

Disney's licensing business in Asia has contributed to almost 40 percent of its global revenue in its consumer products unit, Disney said.

According to License Global's Top Global Licensors Report 2023, the value of Disney's licensing business reached $61.7 billion last year, ranking No 1 globally.