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China Daily / 2023-09 / 25 / Page009

Games, business need balanced development

By Franco Ascani | China Daily | Updated: 2023-09-25 00:00

The 19th Asian Games in Hangzhou opened on Saturday. Hangzhou has previously hosted a number of international sports events, including the 2018 FINA World Swimming Championships, FINA World Aquatics Convention, contributing to the city's reputation as an international sports hub.

Major international sports events have become an important source of revenue for the host cities and countries, with the revenue being generated both in the short and long term.

International sports events require host countries to make huge investments in infrastructure. And the revenue for host cities and countries comes from TV rights, licensing and ticketing, as well as the tourism and hospitality industries. International sports events involve national and international sports bodies, with the host cities and countries required to comply to their demands.

Report cites rights progress in Tibet

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