Comvita eyes China's fastidious consumers

Comvita, a New Zealand-based producer of Manuka honey, will ramp up efforts to tap into Chinese customers' rising preference for natural products, buoyed by the country's robust recovery in consumer spending, its top executive said.

"China's middle-income group is rising, as is their awareness of natural products for healthcare," said David Banfield, CEO of Comvita. "This will further spur the high-end consumption market and drive more multinational health and nutrition companies to continuously invest in China."

Banfield referred to the company's target female consumer group as "the ideal she", or those who normally lead busy lives, have limited time, but are willing to splurge on themselves.