PERFORMING ARTS BOOM OPENS NEW DOORS FOR TOURISTS

Fans flock in numbers to concerts staged in smaller cities

In ancient times, Quzhou, a city in the western part of Zhejiang province, was known as a center for spreading Confucianism.

However, with time it lost its significance, and some people cannot even pronounce the city's name correctly, as the first character, qu, is written in a complicated way.

Quzhou, which boasts a population of about 2.27 million, has become one of the most popular tour destinations for young Chinese this year, thanks to the powerful impact of a number of pop stars, who have added the city to their performance schedules.