Vloggers revolutionizing knowledge sharing

Video content creators foster curiosity and understanding through bite-sized knowledge-sharing videos, sparking ongoing learning beyond traditional education, Meng Wenjie reports.

Ever wondered why deep-sea fish look so peculiar or how social media apps track your preferences? The answers to these questions can be found in the videos produced by "Chaizhidao", a channel on multiple Chinese video platforms, including Bilibili and Douyin, dedicated to popularizing science.

Wang Zhenxing, the founder of "Chaizhidao", was born in 1992. Recognizing the increasing trend of young people acquiring knowledge through video content, he started pursuing video creation in 2016. His team initially produced both knowledge-based videos and articles. But in 2019, Wang made the decisive commitment to focus solely on video production.

Comprising over a dozen members mainly from Generation Z, Wang's team boasts diverse professional backgrounds in geophysics, engineering, and design, presenting knowledge in each area in a simple and accessible manner.