Fostering cooperation highlighted in new book

In her new book, Bridging the Gap, author Catherine Xiang emphasizes the huge importance of narrowing the divide between China and the West. In light of prevailing geopolitical tensions, she stresses, "fostering cooperation and understanding between these regions is of paramount importance".

Scheduled for release on March 21, the book delves into the intricacies of effective communication with China. It provides readers with a comprehensive understanding of intercultural communication, highlighting the cultural, linguistic, and socioeconomic factors that shape Chinese communication.

In the realm of global economics, China presents a land of opportunities. However, Xiang says the challenge lies in communication. The language, culture, and deeply ingrained philosophies of the East may initially seem unfamiliar to outsiders, but a thorough understanding of these aspects is essential for successful business ventures in China.