Bread festival butters up a new trend

Among the many street markets that Buna & Pate have taken part in, Bread Wander, a carnival for bread lovers held at the Bund Finance Center on Shanghai's Fengjing Road, was the most surprising.

The bakery and cafe, which opened in Shanghai in 2021, has had a stall at the market devoted to delectable freshly baked bread and expertly brewed coffee for the last two weekends.

Bringing together some 80 popular bakeries from around the country, Bread Wander has ignited a newfound enthusiasm for artisanal breads and has attracted numerous attendees. The shopping center hosting the market reported an increase of 125 percent year-on-year in footfall during the event, compared to the weekend average for March last year.