Nike's Jordan enjoys above-rim revenue in nation on rising demand

The landscape of sportswear has evolved, with more brands venturing into the realm of luxury. This shift is a response to the rising demand for high-quality, stylish athletic apparel and footwear.

The trend's recent example is the opening on March 23 of World of Flight, a top-end retail concept of the Jordan Brand — a Nike division — in the Taikoo Li shopping complex in Beijing's Sanlitun.

By establishing its presence in a neighborhood already populated by renowned fashion houses such as Louis Vuitton and Hermes, the Jordan Brand has underscored its identity as a premium sports and luxury brand.