Experts: French fast fashion bill counterproductive

The approval of a recent bill by France's lower house of Parliament that seeks to penalize fast fashion companies is a blatant attempt at anti-globalization and will eventually harm the interests of its own consumers as well as a highly globalized industry, experts said on Monday.

The comments came after French lawmakers last month approved the proposal that will slap penalties on products sold by fast fashion companies, including China's Shein and Temu, to offset a so-called environmental impact.

The bill will see incremental fines of up to 10 euros ($10.83) attached to each such garment by 2030, as well as a ban on the advertising of such products. The bill needs to be submitted to the Senate for approval before it is officially passed.