Brands team up with Mandopop king Chou

From French luxury brand Dior to German luggage name Rimowa and Estee Lauder's high-end La Mer skincare products from the United States, a single thread now binds these luxury brands — the appointment of Jay Chou, singer and actor, as their global ambassador.

Chou, renowned for his work in music, cinema and television, boasts global album sales of over 30 million and commands an audience topping 50 million on Kuaishou, a popular social platform in China.

Chou is recognized internationally for his roles in Hollywood productions like The Green Hornet.