Youngsters becoming more fitness-conscious

For centuries, the concept of yangsheng — a Taoist and traditional Chinese approach to self-care and maintaining good health — has mainly been popular among retirees and the elderly.

But in recent years, yangsheng, literally meaning nurturing health in Chinese, has gained popularity among young adults as they become more inclined to spend on their well-being and health services and products.

A survey on consumer habits jointly released by China Central Television, the National Bureau of Statistics and China Post last year shows that among people age 18 to 35, spending on health and longevity items ranked in the third place, after spending on tourism and electronic devices such as computers and mobile phones.