Chinese brands seek to meet soaring demand for smart doze

Sleepless nights and groggy mornings are no longer just personal struggles but a burgeoning market opportunity, as millions of Chinese grapple with sleep issues, sending the demand for smart and advanced sleep solutions soaring.

Difficulty in falling asleep has become a significant factor affecting the quality of sleep among individuals. According to the China Sleep Research Report 2024 by the social psychology research center of the Chinese Academy of Social Sciences, although insomnia rates among Chinese residents improved in 2023, sleep procrastination still worsened compared to 2021 and 2022.

The report has also highlighted four popular methods for improving sleep quality — changing sleep habits, altering daily routines, using sleep-aid products and seeking medical treatment, among which the demand for sleep-aid products in a bedroom scenario is the highest.